Question 2

Question 1

This is question 1 for my g324 evaluation. The question is "In what ways does your media product use, develop or challenge forms and conventions of real media products?"

Question 1 - Preparation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

 - Discuss research that went in to what is usually seen in an indie/electronica music video. Then discuss how I took some of these conventions and put them into my music video.
- Discuss how ideas of my own went in to the video or usual conventions from other genres went in to my music video, challenging the forms and conventions of the media product.
- Discuss music video theories which include what is expected to be seen in a music video depending on the genre, e.g. Andrew Goodwin.
- Discuss why I decided to challenge certain aspects of my chosen genre, maybe I wanted my music video to stand out or have some unique features.
- Discuss how conventions were used in my music video, what I did to make people sure of what genre of music they were listening to just by watching the music video.

 Influences for setting of video: - Friends - I'm His Girl
Natural environment, vintage video effects, female vocalist is main focus of the music video, no narrative, primarily performance, unusual mise-en-scene.


- Grimes - Genesis
Focus on make-up used, colourful video, natural environment, odd clothing, colourful hair.