FINAL CUT

This is the final cut to mine and Kaye's music video for Sad Eyes by Crystal Castles.

Vintage Video Effect test

This video shows the vintage video effect we wanted to apply to our music video, to make it look more like an electronica music video. I think it was executed well as it makes the visual very colourful and following conventions of the electronica genre.

Magazine Advert final

Audience Research Profile

This is Jack Magill an 18 year old young male, I asked him the following questions in order to gather research on his opinions and interests affiliated with the electronic genre in particular. These were the following answers to each of the 6 questions asked:

·                Do you like the electronic genre? If so who are your favorite electronic artists?

Yes I do like the electronic genre my favorite artists that are a part of this genre are; Tom Vekk and Drums of Death.

·                What would you usually see in an electronic music video?

I would usually see strobe lights and fluidity in the video, the fluidity being based around lighting or camera shots.

·                What are your favorite electronic music videos and why?

Klaxons - Magick: It's visually different which makes it stand out more and makes the music more enjoyable.

XX Teens - Darlin': It's long and obscure, it again makes a statement and appears to be more artistic in appearance.

Klaxons - Gravity's Rainbow: It looks like it hasn't had a great budget and this gives it a simplistic appearance which I like to see in most electronic videos.

·                What costume would you expect to see worn in an electronic music video?

I'd expect to see vintage clothing because a lot of people who are featured in the electronic genre seem to wear vintage clothes which adds more of an artistic appearance towards the artists themselves.

·                What locations would you expect to see in an electronic music video?

A plain room that's all white and a mock live performance.

·                Do you prefer performance or narrative?

Narrative, it adds more depth towards the video and music itself.

Magazine Advert - Final

This is the final edit of our magazine advert, which was created by my partner, Kaye. After researching adverts from indie/electronica artists, we decided the advert should be more simplistic. The advert shows the artist in the centre, but her eyes have been censored by a black line with the title of the song "Sad Eyes" seen in the middle in simple white writing. This is where our advert becomes more unique, as when we saw adverts for artists like Daft Punk and The XX, they were very different because the advert contained something unusual in it, so we did likewise.

Another notable thing about the advert is (with the exception of the URL to websites in the corner), the name of the artist is not featured on the advert. This again is another unique convention we have went with as artists like Daft Punk did not feature their name on their advert. We did this because, to follow the conventions of our individualised and unpopular genre, we decided to make the advert more artistic, rather than feature the artists name on the advert, so audience would know who it is.